Thought not price (no one likes a show off) and no one likes to feel embarrassed that their gift was much less in price. So, know your audience, and keep within range.
Why are you buying it? – If you really want to send someone a smile as they are ill then go for it, but don’t be sly and keep the reason real and authentic as it will be noted.
Never give to receive – you may well be disappointed and never works. Same in life, do it because you really want to and not because you feel bullied or pressured.
Business is Business – If you send a gift to one colleague you must send the same for all. No one likes a brown nose, and it will be seen as just that.
New Home / Housewarming – If you have been invited over then a small gift is just etiquette. They have probably spent a small fortune on the bricks and mortar so help them with a little mug or two to get started!
Do you actually know what they like? – a little stalking on social media may just go a long way to being the best gift giver ever?
Re-gifting – Oh come on, who doesn’t! If you don’t want it, then give it a brand-new home, we would do it for a puppy.
Shop Small – That means, shops home grown brands, let's keep the talent in business. May take a little longer to browse but you are more likely to find a gift that means more and lasts longer.
Gift receipt – Hell yes! They don’t like it, fine let them replace it with something they do like, as it will still mean you sent a gift they appreciate.
Say Thank You! – and mean it, sending and receiving gifts is such a pleasure on both sides, remember to say thank you.